State Policy Network


Deputy Director of Marketing

  • Type: Full-Time
  • Discipline: Communications
  • Contact:
  • Location: Virtual
  • Application Deadline: December 10, 2021


The Deputy Director of Marketing supports the design and implementation of a comprehensive and integrated content and branding strategy for one of the nation’s foremost education policy organizations. The Deputy Director serves as a member of the communications team and is responsible for promoting the organization’s policy research, resources and thought leaders; project management; social media and email outreach; and brand guideline development and implementation.

About ExcelinEd

Being a part of ExcelinEd means joining a high-performing and motivated team of education advocates with a shared belief that every child deserves a quality education. Team members are committed to our core values of service, integrity, collaboration, expertise and making a difference. Our organization sets big, hairy audacious goals and works tirelessly to support states in transforming education through student-centered policies that increase student learning, expand opportunity and ready students for college and the workforce.

Essential Duties and Responsibilities

  • Develops content and strategies to externally promote the organization, its mission and student-centered policy agenda.
  • Serves as the primary marketing and communications point of contact for assigned education policy sets.
  • Strategizes and coordinates marketing activities to support those policy sets through social media, blogs and promotion of research and resources.
  • Coordinates and collaborates with the communications team to drive development of creative collateral including reports, posts, imagery and video.
  • Implements marketing strategies to promote the Foundation’s National Summit on Education.
  • Collaborates with the digital strategist on paid digital media campaigns, including content development, campaign oversight, analytics and reports.
  • In support of marketing policies, develops an annual content calendar, working across teams to ensure coordination and strategic alignment of timing.
  • Assists with analysis, acquisition and implementation of third-party software or subscription services, as well as vendor support services, to provide improved efficiency and production.
  • Supports email marketing, including managing subscriber lists, drafting e-blasts, creating and managing email templates, posting online and tracking and analyzing campaign results.
  • Coordinates implementation of ExcelinEd’s brand by reviewing, optimizing and providing technical assistance to staff, vendors and contractors to ensure adherence to guidelines.
  • Creates and maintains guidelines and templates for internal and external collateral and communications tools, such as policy papers, presentations and one-pagers; tracks and manages collateral inventory.
  • Contributes to web communications, including website postings and edits on the content management system.
  • Undertakes special projects, as assigned.


  • Ability to prioritize and complete multiple concurrent assignments, tasks and projects in a timely manner.
  • Impeccable organization skills, attention to detail and time management.
  • Strong ability to work cross-functionally and across geographies at all levels of the organization.
  • Flexible work style with ability to learn quickly and work independently.
  • Excellent customer service and interpersonal skills and ability to build relationships.
  • Proficiency with digital communications and technology tools and software, such as Smartsheet, Hootsuite/Sprout Social, Adobe Creative Suite, Mailchimp and WordPress.
  • Experience in monitoring and managing social media accounts, including but not limited to Facebook, Twitter, YouTube and Instagram.
  • Experience in gathering, interpreting and reporting analytics from social and digital platforms.


Minimum of a Bachelor’s degree or equivalent in communications, marketing, journalism, political science or other relevant area of study. Minimum of 3-5 years of related experience.

This job can be virtual.

How to apply

Please submit your resume, cover letter with salary requirements, and three portfolio samples to You will be contacted if selected for further consideration.


Remote position