State Policy Network
4.22

Commonwealth Foundation for Public Policy Alternatives

Digital Marketing Manager

  • Type: Full-Time
  • Discipline: Communications
  • Location: Virtual
  • Application Deadline: May 31, 2021

Description

Commonwealth Foundation is among the most effective and influential state-based think tanks in the country. With a top-notch team of policy analysts and communication experts, CF transforms free-market ideas into public policies so all Pennsylvanians can flourish.

Our research and advocacy have led to lower taxes on working Pennsylvanians, greater transparency in state government spending and contracts, criminal justice reform that reduced both prison population and crime and increased educational options for thousands of students.

Our work is driven by our core values of:

  • Integrity,
  • Treating everyone with dignity,
  • Stewardship of our investors’ time and treasure, and
  • Pursuing productive solutions to problems.

Position

CF seeks a Digital Marketing Manager to partner with the Director of Marketing and support the marketing team as a whole. The person will report to the Director of Marketing and will be responsible for overseeing the day-to-day execution of marketing tactics. The successful candidate can be based in our Harrisburg or King of Prussia offices or work remotely.

Responsibilities

  • Execution of issue campaigns based on the strategy set by the director of marketing and the vice president of strategy
  • Responsible for execution of all marketing components
  • Traditional marketing
  • Design and messaging of traditional marketing components, including ads, mailers, billboards, and more
  • Digital marketing
  • Design and execution of social media campaigns, including lead ad generation and growth of owned audience
  • Run point with any external vendors necessary for campaign success
  • Build and maintain CF’s digital marketing presence
  • Based on the strategy set by the director of marketing and the vice president of strategy, execute the following:
  • Mange the website
  • Execute day-to-day posting and any structural updates and changes
  • Point person for the website vendor, receive consistent updates on analytics and performance
  • Manage SEO
  • Build and maintain owned audience
  • Execute and manage lead generation campaigns, partnering with the social media team to execute the campaigns
  • Ensure owned audience and website are integrated with Salesforce and other data platforms as necessary
  • Recommend and implement opportunities for improvement of marketing automation for new audiences
  • Execute any email correspondence to owned audiences, including drafting, segmentation of lists, and reporting
  • Email tactics
  • Coordinate across departments to provide guidance and tactical expertise
  • Ensure email reporting is being completed, and report to the Director of Marketing regularly
  • Partner with the social media team to ensure up-to-date content farm
  • Day-to-day management of the marketing suite
  • Partner with the director of marketing to ensure marketing suite of external and internal collateral and design elements is up to date
  • Execute updates to these materials with other staff members and vendors as necessary

Requirements

  • Experience managing marketing campaigns
  • Experience with WordPress, Salesforce, Mailchimp, or similar platforms is required
  • SEO and digital data analysis required
  • College degree preferred
  • Understanding and passion for the mission of the Commonwealth Foundation
  • Must be able to meet deadlines in a fast-paced quickly changing environment
  • A proactive approach to problem-solving with strong decision-making skills
  • Supervisory experience—including vendors and direct reports—preferred

Benefits

  • Salary will be competitive and commensurate with experience
  • Monthly stipend for health care
  • Short-term and long-term disability insurance
  • Reimbursements for needed mobile technology and home office supplies
  • 4% company contributions towards retirement plan

This job can be virtual.

How to apply

Qualified candidates should submit the following application materials in one PDF document through the Commonwealth Foundation’s career center.

  • Résumé
  • Cover letter detailing your experience, your interest in/passion for Commonwealth’s mission, and your salary requirement
Commonwealth Foundation for Public Policy Alternatives
Remote position