State Policy Network
5.11

Freedoms Foundation at Valley Forge

Director of Communications and Marketing

  • Type: Full-Time
  • Disciplines: Communications, Development, Outreach
  • Contact: communications@ffvf.org
  • Location: 1601 Valley Forge Rd Valley Forge, PA 19481
  • Application Deadline: June 11, 2021

Description

Freedoms Foundation at Valley Forge (FFVF) is a non-partisan 501 (c) 3 educational organization dedicated to the perpetuation of liberty and freedom through the informed fulfilment of civic responsibility.

It was born in 1949, amid grave concerns about the future of freedom in the United States and waning awareness about the vital role of the individual citizen in the public square. Dwight D. Eisenhower, who was between jobs of saving the free world as Supreme Allied Commander during World War II and leading it as President of the United States, was FFVF’s co-founder.

FFVF’s home was intentionally chosen by Eisenhower and his compatriots. The campus is nestled among the hills and valleys where George Washington’s Continental Army endured the winter of 1777-1778 to emerge reborn on its path to victory in the War for Independence. For more than seven decades, FFVF has built on a foundation of educating, honoring, and challenging Americans from across the country. The organization has a keen focus on working with students and teachers. Its programs are led by top-tier academics and subject-matter experts on its sprawling campus, at partner organizations, and via historic field study programs. Participants frequently describe their experience with FFVF to be both eye-opening and life-changing.

Given the divisive American political landscape combined with the lack of civics and history education curriculum in school systems, FFVF’s mission is more critical than ever. The key to societal unity lies in the ability of citizens to reason with each other and find common ground based on shared values rooted in an understanding of the founding principles.

Position Overview

FFVF seeks a dynamic communications professional with expertise in the areas of digital storytelling, branding, writing, editing, and executive communications. The optimal candidate will be social-media savvy with a strong understanding of analytics and their impact on communications strategies. This individual is expected to bring creative perspectives to a traditional organization seeking to navigate 21st century communications challenges. He/she will possess a strong knowledge of our country’s founding documents and their practical application to civic responsibility. Prior experience with governmental, educational, political, and/or fundraising entities is desirable.

The Director of Communications and Marketing is a newly created position at FFVF with responsibility for digital media creation and distribution, social media and website development, brand marketing, institutional messaging, development-specific communications, public relations, and human-interest narrative creation. This position will have a high degree of visibility within the organization and among its constituents with a heavy focus on supporting development initiatives. It will also generate greater awareness of FFVF and positive perceptions about the organization’s mission utilizing new and traditional media channels.

The successful candidate will manage all internal and external communications for FFVF and fully optimize all possible communications platforms. Communications delivery channels to be managed include, but are not limited to, websites, Facebook, Twitter, Instagram, YouTube, podcasts, direct media outreach, e-blast networks, and e-newsletters.  These efforts will be critical to the organization’s ability to cultivate and maintain beneficial relationships with benefactors, partners, and program participants.

FFVF currently operates in a limited digital environment, which the Director of Communications and Marketing will expand significantly and rapidly to amplify the reach and impact of FFVF while promoting its mission and vision. Further, this position allows for an individual to make deeply positive contributions for the good of the United States now and into the future while preserving the freedoms guaranteed by our country’s founding principles.

FFVF is in the midst of a transformational process focused on increasing organizational awareness, attracting new donors, developing major gifts, revitalizing its physical plant, and better serving its program participants. Communications and marketing efforts will play a vital role in the ultimate success of this journey. The Director of Communications and Marketing will strengthen, build upon, and expand existing efforts in those arenas. Entrepreneurialism and an ability to blend tradition with new methodologies will be key.

This individual will report to Jason L. Raia, Executive Vice President of FFVF, and work collaboratively with a wide variety of staff members, donors, and other constituents. The successful candidate will demonstrate an intuitive comprehension of when to work independently and when to seek consultation. He/she will actively identify opportunities to create, market, and distribute relevant and compelling content regarding FFVF and demonstrate effectiveness in a metrics-based fashion. As such, FFVF seeks a seasoned communications professional with a proven track record of digital/social-media channel building who operates well in a fast-paced environment and thrives within a culture of accountability.

The Director of Communications and Marketing will also work closely with David Harmer, FFVF’s Chief Executive Officer, to support his wide-ranging communications efforts with a variety of audiences. In that regard, he/she will serve as the point person for developing and executing thoughtful and highly integrated strategic communications plans aimed at maximizing exposure for the CEO. Methods employed will captivate the attention of existing stakeholders and additional sectors where FFVF seeks to gain penetration. This individual will also provide drafting and counsel in relation to the CEO’s speeches, presentations, video scripts, narratives, and other items as required. As such, it will be essential for the Director of Communications and Marketing to learn the style and voice of the CEO as well as the organization.

Collaborative support of the CEO and the Development Office will also be required. In that vein, the Director of Communications and Marketing will assume responsibility for the drafting and editing of traditional texts such as appeal letters, annual reports, and newsletters that seamlessly mesh the organizational voice with that of the CEO. Such communication will only be effective when it resonates with the intended audiences on logical as well as emotional levels and inspires positive action in support of FFVF.

The Director of Communications and Marketing will move quickly to assess existing communications channels and resources. In doing so, he/she will utilize and amend an existing outline of communications-related goals for the ensuing 18-24 months. He/she will prioritize initiatives and build key relationships with staff, external partners, and vendors. The initial focus will involve evaluating action plans, assessing needs, and executing a comprehensive and highly integrated communications plan. Flexibility and an ability to adapt to shifting priorities are essential.

This opportunity is an unparalleled one to restructure and reinvigorate communications and marketing efforts for the premier civic rights and responsibilities education organization in the country.

Essential Aptitudes and Characteristics

In addition to fulfilling the responsibilities detailed above in a skillful manner, the optimal candidate will possess a number of aptitudes and characteristics.

Educational Background and Industry Experience

  • A bachelor’s degree in communications, political science, education, or history
  • Strategic communications or marketing experience with a proven track record of success involving direct correlation to fundraising, political campaigns, or major events
  • Skill in the social media sphere with demonstrable success in growing such channels
  • Ability to draft and edit compelling development texts such as appeal letters, annual reports, and newsletters that integrate institutional voice with that of senior leadership
  • Prior experience with the development and execution of communications and marketing plans as well as budgets
  • Ability to work across departments and motivate colleagues to embrace new methods in support of traditional goals

Personality and Communication Style

  • Commitment to the organizational mission, strong work ethic, ambition for excellence, energy, and creativity
  • Ability to express opinions candidly with a sense of savvy and deference while working harmoniously with staff members at various levels
  • Sterling ethical character and a high degree of personal integrity
  • Strong influencing skills and ability to create buy-in among team members and senior leadership
  • Ability to anticipate needs and trends with a proactive approach to interpersonal relationships
  • Self-starting and independent with an ability to prioritize and manage multiple high-priority responsibilities simultaneously
  • Positive attitude and ability to find creative solutions, especially in the midst of adversity
  • Excellent oral, written, and presentation-based communication skills
  • Collaborative style with strong listening skills and valuing the ideas of others

Compensation

  • Salary for this position will be commensurate with experience and competitive within the non-profit sector
  • FFVF offers a high-quality health insurance package with generous employer contribution and a 403 (b) retirement savings plan

How to apply

The deadline for application is 5:00 p.m. (EDT) on Friday, June 11, 2021. Interested applicants should submit

  • a cover letter highlighting their qualifications and philosophical interest in advancing the mission of FFVF,
  • a resumé or curriculum vitae,
  • a sample of written or audio/visual communications material they have produced for use in the professional sphere,
  • and salary requirements.

Submissions and/or questions regarding the application process should be directed to communications@ffvf.org.

Freedoms Foundation at Valley Forge
Valley Forge, PA