State Policy Network
Bestselling author Jonah Berger will headline SPN’s 28th Annual Meeting

It’s that time of year again! As we look forward to connecting at SPN’s 28th Annual Meeting on August 31–September 3, we are excited to start unveiling our plenary speakers and programs. SPN is pleased to announce bestselling author Jonah Berger will headline our lunchtime plenary session on Tuesday, September 1.

“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.”

How to make your organization’s ideas as popular as hand sanitizer

What if your organization’s ideas could be front-of-mind with the public and policymakers alike? What if the media was constantly featuring your recommendations and everyone wanted your input? Basically, what if your work was in as high demand as hand sanitizer? It could be.

Changing our communities, states, nation, and even the world, for the better means nonprofits need to be reaching larger audiences and delivering their messages in ways that open hearts and change minds. Berger, an expert on viral marketing, social influence, and how products, ideas, and behaviors catch on, will address how these principles impact think tanks’ work, and how organizations can adjust their communication and outreach strategies to increase their impact.

SPN member organizations have already benefited from Berger’s insights and attendees can anticipate leaving the plenary session with ideas that can immediately be applied to their work.

“Jonah Berger stands out as a voice that matters in the marketing space. His groundbreaking books have help me and my team spread messages effectively, remove obstacles to change, and win the battles that matter.” — Dustin Hurst, Communication Director, Idaho Freedom Foundation

About Jonah Berger

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.

He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, and The Gates Foundation.

Want to hear Jonah Berger speak?

Register for SPN’s 28th Annual Meeting taking place August 31–September 3, 2020.

Organization: State Policy Network