In this section SPN Director of Marketing Rebecca Primis and marketing consultant Keri Anderson outline a step-by-step framework for developing a content strategy that will boost your organization’s credibility, visibility, and influence while advancing your organization’s goals.
If you’re a small or mid-size organization, this information includes tips on scaling and prioritizing content based on the resources you have now.
If you’re a communications professional, much of this information may be familiar. In that case, feel free to use this section as training tool to help others in your organization understand the strategy behind your own process and aspirations for content.
The templates included are designed to help you implement and tailor this process so that your content strategy is realistic and achievable for your organization at this point in time. Feel free to adapt the templates as needed and share suggestions and improvements with us.