Think Freely Media’s project American+Will is dedicated to telling the stories of entrepreneurs who overcame challenges to build a successful business. When COVID-19 hit, Think Freely Media quickly pivoted to creating photojournalism-style stories that highlight how entrepreneurs are adapting to meet the changing needs of their clients, communities, and respective industries.  

• Walter Gugenberger developed a mobile app that will help keep food trucks afloat by allowing customers to order remotely. He was set to launch his app when COVID-19 hit, then adjusted his plans to allow food trucks to use it for free.
• Jill Dinsmore, president of a freight company, developed health and safety procedures to protect her team of truck drivers.
• A nonprofit in California is helping to keep foster kids safe, healthy, and entertained.
• A Chicago-area caterer quickly changed his business model to safely deliver essentials to his community.

Read their stories and see videos from more entrepreneurs at americanwill.com. Think Freely Media is running ads to promote these stories in Detroit, an area especially hard-hit by the pandemic. In under a week, TFM has reached over 10,000 Michiganders. TFM continues to receive story leads and will champion the needs being met by the free market. If you know of an entrepreneur getting creative right now, send us the details to joe@americanwill.com.