This week, Shana Davidson, Owner of Davidson & Co., is going to facilitate a Direct Mail 101 discussion from the viewpoint of someone opening the mail – different terms, what to look for, etc.
Shana L. Davidson is a seasoned fundraising professional, specializing in direct mail campaigns. She is known for her expertise in designing strategic donor acquisition and development programs and for the meticulous execution of those programs.
Programs are tailored not to meet the so-called industry standards of “high dollar” or “low dollar” mail, but to blend the key strategies and techniques of each style to achieve a client’s own goals and budget. Ms. Davidson works closely with clients to refine fundraising goals and design and execute direct mail programs that will achieve these goals.