Mission Statement

National School Choice Week is a not-for-profit, charitable effort to raise awareness of effective K–12 education options for children. We focus equally on traditional public schools, public charter schools, public magnet schools, private schools, online schools, and homeschools. Created in 2011, the Week is nonpartisan and nonpolitical. We do not, directly or indirectly, advocate for the passage or defeat of any legislation or policy proposals. We partner with tens of thousands of schools, homeschool groups, and organizations to raise broad public awareness of school choice and of the importance of opportunity in K–12 education. These efforts take place in January of each year during our annual celebration, which features tens of thousands of independently planned awareness events and activities, such as school fairs, parent information sessions, student talent showcases, and open houses. In 2023, our annual celebration will take place from January 22 – 28, 2023. The Week is a project of the National School Choice Awareness Foundation, a charitable, not-for-profit private operating foundation. The foundation plans and promotes specific charitable programs designed to raise awareness of K-12 education options for children and families across the U.S. This includes researching and developing comprehensive and unbiased web-based resources year-round to help parents better understand their school choice options and navigate the process of finding schools or learning environments that best meet their children’s needs.