State Policy Network
Share:

How to Promote Your Work Through SPN

As the connector of the state-based, free-market Network, SPN is the first stop for think tank staff, state and community leaders, and Network donors looking for expertise and solutions that will empower all Americans to thrive. Our website and marketing channels can help you get your organization’s policy and community work in front of these audiences. See below for a list of specific opportunities and how you can take advantage of them.  

Note: All submissions are subject to SPN’s editorial review and approval. Please assume SPN’s goodwill toward your organization as we do our best to support the work of 100+ think tanks and nonprofits. If one of our articles or emails doesn’t mention your organization, it’s likely due to the timeliness of a topic or opportunity or a result of our efforts to showcase a variety of think tank expertise, ideas, and successes.    

SPN Week in Review

This news series, published on Fridays, rounds up the week’s notable and timely success stories and policy news from the states. The series includes a weekly post on SPN’s blog (see the latest installment here) and an email digest that delivers the key trends and takeaways directly to your inbox.  

  • Why we produce it: To give Network think tanks, partners, and supporters a regular, scannable resource for tracking who is doing what across the states.  
  • Audience: Think tank leaders and staff, Network supporters and influencers. 
  • When: Produced weekly on Fridays. 
  • How to submit your organization’s work: Send a brief summary of your news item and related links to updates@spn.org by 12:00 p.m. EST on Thursdays. Submissions received on Fridays will be held until the following week.  

Note: Content for the email digest is determined by our observations of news and trends of interest to multiple states. Inclusion is not guaranteed. Whenever possible, SPN works to share policy work from a range of Network organizations and states.   


Network Calendar

Our Network Calendar lists upcoming SPN events, as well events being hosted by state think tanks and Network partners across the country. SPN’s events newsletter, which sends biweekly on Mondays, highlights a selection of these upcoming Network events.


Network Jobs Board

State think tanks and Network partners are constantly looking out for high-quality talent to work at their organizations. SPN’s Jobs Board collects professional opportunities from across the states and shares them on a regular basis with think tank staff and our alumni list of Generation Liberty Fellows and former state think tank interns.  

Questions about the Jobs Board may be sent to Gabriel Green at green@spn.org.


Network Podcast Catalog

No need to manually search your podcast app to find all the think tank podcasts popping up these days. We put them all in a handy catalog for you here.


Awards

In conjunction with SPN’s Annual Meeting, SPN hosts award opportunities to celebrate state think tanks’ accomplishments and share inspiration and ideas across the Network. Nominations for SPN’s award opportunities typically open in the spring.

Bob Williams Awards for Outstanding Policy Achievement
The Bob Williams Awards for Outstanding Policy Achievements celebrate state think tanks doing exceptional work to develop and disseminate credible policy research and ideas that can help states implement free-market solutions that will have national impact. 

Communications Excellence Awards
The SPN Communications Excellence Awards recognize and encourage outstanding achievements in marketing, communications, and media across the state think tank Network.


FAQs

How do I pick what to share?

Keep in mind that SPN’s audience includes state-based and state-focused think tank staff, donors, policymakers, and other influencers. We encourage you to share research, initiatives, partnership opportunities, and success stories that other states could learn from or use to support their own efforts.  

It’s also helpful to receive news related to timely policy issues affecting multiple states. Many think tanks appreciate seeing how their fellow nonprofits are talking about and advancing solutions to the most pressing problems facing our communities.  

How long should my update be? 

More context is always helpful, but at a minimum, please send us a link, a summary of what the update is about and why it’s significant to your organization, and a sentence explaining how it is helping people or could be a trend or model for other states and organizations. 

How often can my organization be included?  

All suitable submissions for the Week in Review will be included in the SPN blog post. Many are often shared throughout the week on SPN’s social media channels, as well.  

Because we do our best to feature a variety of think tanks and policy issues in the email digest, we can’t guarantee that your organization will be mentioned there every week.  

Do I have to do all of these things? 

None of these opportunities are requirements, and you are welcome to choose the ones that are most valuable to you.  

At a minimum, we recommend submitting news to the Week in Review a couple of times a month. While we do our best to monitor what the Network is doing, we can do a better job of sharing your priorities when you send us updates on a regular basis.  

I have time sensitive news to share. How do I get it to SPN? 

You can send it to us at updates@spn.org. Our entire Communications Team has access to this inbox, and we check it daily. You’re also welcome to send us a direct message on Facebook (Facebook.com/StatePolicy) or Twitter (@StatePolicy).  

How do I know when my submissions have been published?  

We recommend subscribing to the Week in Review if you’re not already signed up. Facebook and Twitter are also great resources for keeping up with what we’re publishing and highlighting from the states.  

If you need assistance beyond these resources, please email SPN’s Communications Manager, Camille Walsh, at walsh@spn.org.  

I’m not sure which opportunity is best for my organization. What should I do? 

Consider us an extension of your communications and marketing team! You can always send your questions and info to updates@spn.org, and we can help you determine which channel(s) will best amplify it.  

We are also happy to work with your organization on a tailored plan for how our channels can highlight your work. If you’re interested in that option, please contact Rebecca Primis at primis@spn.org.  

Contact SPN

Questions can be directed to Rebecca Primis, SPN’s Director of Marketing, at primis@spn.org.