Media is a valuable vehicle for getting messages and ideas in front of the public, as well as policymakers and other key audiences. It’s an important strategy for building brand awareness, contributing to civic debate, and influencing public and policymaker opinion. A common question we hear is: how do we get more media attention for our work?
It comes down to understanding how to pitch reporters and build relationships with them so that they turn to your organization as a valuable, credible source. This section includes tools to build your media relations strategy, starting with media pitching tips from media relations expert Kate Brown.