State Policy Network
Lura Forcum

Lura Forcum

Director of Marketing Communications

Lura Forcum is Director of Marketing Communications at State Policy Network. She is responsible for designing, planning, and implementing marketing and content strategies to communicate with SPN’s various audiences.


A consumer psychologist and former marketing professor, her research examines why we treat non-humans (brands, products, even pets) like people but sometimes struggle to treat other people with humanity. She has also consulted with nonprofits and think tanks to increase their marketing effectiveness using insights from social psychology. Prior to her academic career, she worked for think tanks and universities, communicating research findings to stakeholders and the public. Lura has a BA in political science from UNC-Chapel Hill, MA in Social Service Administration from the University of Chicago, and PhD in Marketing from Indiana University.


Outside of work, her interests are horse sports (all of them!) and art history and theory.